B3 Software Services

Custom systems for the problems nobody else wants to touch.

We build around the operational mess, not around a generic deliverable list. Some projects live inside WordPress. Some belong in commerce flows. Some become custom systems with web, automation, or desktop surfaces where they actually make sense.

WordPress Engineering

Custom WordPress work that goes beyond theme tweaks: plugins, blocks, admin interfaces, API integrations, and platform-level architecture for sites that need cleaner behavior.

Best fit for teams whose site is already central to the business, but the current setup is fragile, repetitive, or boxed in by plugin limitations.

  • Custom plugins
  • Gutenberg blocks
  • Admin interfaces
  • REST and third-party integrations

Commerce Engineering

WooCommerce-specific engineering for product selection, checkout behavior, merchant operations, and storefront UX that needs more than another extension layered on top.

Best fit when a store has grown past stock WooCommerce behavior and the friction is now affecting conversions, merchant workflows, or the sanity of the team maintaining it.

  • Variation systems
  • Checkout behavior
  • Merchant tools
  • Storefront-specific plugin work

Custom Systems

Purpose-built systems for niche workflows: internal web apps, operator tools, automations, AI-assisted workflows, and desktop-capable implementations when the job does not belong in a browser alone.

Best fit when the real problem is operational: too much manual handling, too many disconnected tools, or a process so specific that off-the-shelf software keeps getting in the way.

  • Internal web apps
  • Automation and AI-assisted workflows
  • Desktop-capable implementations
  • Custom data and integration layers

Discovery & Technical Strategy

Technical discovery for teams that need clearer direction before committing to a build: audits, workflow mapping, feasibility, architecture review, migration planning, and scoped implementation strategy.

Best fit when the project is real but the shape is still fuzzy, the system is inherited, or the cost of choosing the wrong approach is higher than the cost of slowing down and getting clarity first.

  • Workflow mapping
  • Architecture review
  • Feasibility and scoping
  • Migration planning