We build the software
off-the-shelf can’t.

Custom WordPress engineering, commerce systems, purpose-built internal tools, and the technical discovery that shapes them. Every engagement starts with the actual problem, not a pre-set deliverable list.

Capability domains
10
Engagement tracks
4
Verified environments
134
Platforms
WordPress, web, mobile, desktop

Everything we
actually do.

Ten domains, and none of them is a claim without a receipt. Spin the deck, or use the arrow keys.

01 / 10

Full applications rather than pages: operator dashboards, client and investor portals, request and approval flows, credential handling, and reporting. Built on a realtime backend with proper auth, roles, and audit trails, and shipped with error monitoring rather than hope.

Sounds familiar if

  • A process is trapped in spreadsheets, email chains, and human memory.
  • Different groups need different views of the same system.

Built with

Next.jsReactTypeScriptConvexVercelSentryMulti-tenant auth

Proof

Engagement track

Custom Systems

Or just
use one.

This is a real B3 product running on this page, not a screenshot. Change the colour and the size and watch the storefront respond, which is exactly what it does on a live WooCommerce store.

B3 Swatches logo

Now shipping

B3 Swatches

Trailhead Fleece

$64

Color: Glacier

Size: M

This is what your variation dropdowns become. Any theme, no code, managed from one live-preview panel.

From first message
to running system.

We keep the entry point easy. When the work turns into real investigation, we treat it as the paid engagement it is, so the build starts in the right place.

Low-friction triage

Describe the problem, the system it lives in, and the urgency. We figure out which track it belongs on before anyone commits.

Paid discovery when needed

When the work requires workflow mapping, inherited-system analysis, or company-specific research, that becomes a paid engagement. It protects the build from bad assumptions.

Build follows the problem

Scope is shaped by what needs solving, not by a pre-set deliverable list. Some projects stay in WordPress. Some need a full custom system.

We stay after launch

We can remain involved for iteration, maintenance, and the follow-up engineering that real systems need once actual users start using them.

How we
think about it.

Three positions that shape how every engagement runs, from the first conversation through the years after launch.

Maintenance is part of the work

Serious systems need refinement after launch: fixes, compatibility updates, and the follow-up engineering that real usage always surfaces. We plan for it.

Built for the people who use it

We obsess over workflow exactness. The goal is software the team actually trusts, not something that technically works but nobody wants to touch.

Room for the unusual

Not every project starts as a corporate requirement. Some of our best work comes from strange niche problems and workflows nobody else designs for.

Start with the
real problem.

Describe what is breaking, what system it lives in, and how urgent it is. If it is straightforward, the conversation stays simple. If it needs deep investigation, that becomes the paid discovery layer.

No public pricing: projects are scoped against actual complexity, the number of moving parts, and how much company-specific learning the work requires.

Services intake

Tell us what needs to be fixed or built

Share the workflow, platform, and urgency. We'll use that to decide whether this should stay a straightforward build discussion or move into formal discovery.

A range is enough. It only sets the scope of the first conversation.

At least 24 characters. Specifics here are what let us answer properly instead of asking you to start over by email.