B3 Software Services

We build the software that off-the-shelf can't.

Custom WordPress engineering, commerce systems, purpose-built internal tools, and the technical discovery that shapes them. Every engagement starts with the actual problem, not a pre-set deliverable list.

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Our approach

We don't sell hours or deliverable checklists. We solve specific operational friction for specific companies, and the technology stack follows the problem, not the other way around.

Built for

WordPress & commerce teams whose site is already part of the business logic, not just the marketing shell.

Operations-heavy companies where the real issue is a niche workflow or an inherited system that deserves better software.

What we build

WordPress engineeringOngoing support

Beyond themes. Real platform engineering.

When a WordPress site becomes central to how a business actually operates, it needs architecture, not another plugin workaround. We build custom plugins, admin interfaces, Gutenberg blocks, and API layers designed to survive theme changes and scale with real workflows.

Best forTeams whose WordPress site has outgrown its theme and needs proper engineering underneath.

Custom pluginsGutenberg blocksAdmin interfacesREST and third-party integrations

Scope WordPress work→

Commerce engineeringOngoing support

Stores that convert. Backends that hold.

WooCommerce stops being simple the moment a store has real complexity: variation logic, checkout customization, merchant-side operations. We engineer the parts that plugin stacks keep getting wrong, built against the actual customer and operator flow.

Best forStores past stock WooCommerce where the friction now costs real conversions and team hours.

Variation systemsCheckout behaviorMerchant toolsStorefront-specific plugin work

Talk through a commerce build→

Custom systemsOngoing support

Software shaped around the actual job.

Some workflows don't belong inside existing tools. When the real problem is operational (manual handling, disconnected systems, processes held together by human memory), we build purpose-fit software with web, automation, or desktop-capable surfaces depending on where the work actually lives.

Best forOperations-heavy teams with processes too specific for anything off the shelf.

Internal web appsAutomation and AI-assisted workflowsDesktop-capable implementationsCustom data and integration layers

Start a custom systems discussion→

Discovery and strategyOngoing support

Clarity before commitment.

Not every project is ready for a build. Sometimes the shape is fuzzy, the system is inherited, or the cost of choosing the wrong approach is higher than slowing down to map the problem first. We run paid technical discovery (audits, workflow mapping, feasibility scoping) so the build starts in the right place.

Best forProjects where the direction matters more than the speed of starting.

Workflow mappingArchitecture reviewFeasibility and scopingMigration planning

Start with discovery→

The work usually starts where the workflow gets ugly.

Most serious projects don't begin with a technology request. They begin with friction that has been tolerated too long, and a realization that it no longer has to be.

How it works

From first message to running system.

We keep the entry point easy. When the work turns into real investigation, we treat it as the paid engagement it is, so the build starts in the right place.

Low-friction triage

Describe the problem, the system it lives in, and the urgency. We figure out which track it belongs on (WordPress, commerce, custom systems, or a discovery engagement) before anyone commits.

Paid discovery when needed

When the work requires workflow mapping, inherited-system analysis, or company-specific research, that becomes a paid engagement. It protects the build from bad assumptions.

Build follows the problem

Scope is shaped by what needs solving, not by a pre-set deliverable list. Some projects stay in WordPress. Some need a full custom system. The problem decides the approach.

We stay after launch

We can remain involved for iteration, maintenance, and the follow-up engineering that real systems need once actual users start using them.

How we think

Maintenance is part of the work

Serious systems need refinement after launch: fixes, compatibility updates, and the follow-up engineering that real usage always surfaces. We plan for it.

Built for the people who use it

We obsess over workflow exactness. The goal is software the team actually trusts, not something that technically works but nobody wants to touch.

Room for the unusual

Not every project starts as a corporate requirement. Some of our best work comes from strange niche problems and workflows nobody else designs for.

Let's talk

Start with the real problem. We'll figure out the build from there.

Describe what's breaking, what system it lives in, and how urgent it is. If it's straightforward, the conversation stays simple. If it needs deep investigation, that becomes the paid discovery layer.

No public pricing: projects are scoped against actual complexity, the number of moving parts, and how much company-specific learning the work requires.

Services intake

Tell us what needs to be fixed or built

Share the workflow, platform, and urgency. We'll use that to decide whether this should stay a straightforward build discussion or move into formal discovery.